The Story of susies-studio.com
An alumni of the University of Cape Town, I studied full time for the Diploma in Graphic Design at the Michaelis School of Fine Art campus. Paying my way through university by becoming a residence assistant and doing freelance design and illustration jobs, was the foundation for my earning an income as a freelancer. These opportunities and my diploma qualification also led to my working in the advertising industry.
Taking my work very seriously, I pride myself on giving attention to detail in answering briefs to create the best quality job for customers- an outcome of my graphic design training and diverse experience in a variety of visual arts fields.
I have previous experience with above and below the line advertising where it was critical to follow a corporate bible and maintain brand consistency; art-directing photo shoots and visualising storyboards for TV advertising clients was also one of my roles in advertising. I have designed and illustrated books, brochures, newspaper and magazine print ads and seen much of this material through the print/production process. I have also been the editor and art director of my own bi-monthly cycling magazine and authored four published books on cycling in South Africa (New Holland Publishers).
Through my ‘Susie’s Studio’ artistic mentoring and mosaic tutoring activities I enjoy making an artistic contribution to the educational community and the greater community- sharing my creative skills to enhance other people’s lives and artistic endeavours is most rewarding. I do not like to live a small life and value interaction and the intellectual stimulation of exchanging and developing ideas with individuals or groups to get their projects initiated and seen through to their conclusion.
One of the most satisfying aspects of being a Graphic Designer, is the ability to create or use a marketing idea and develop it into a tangible product which, when it performs its intended function, has the ability to enhance or even change the context in which it finds itself.